It is, first of all, a well-studied color palette to improve the user experience of the site. Consistent colors create balance and harmony.
Using contrasting colors of text and its background will make reading easier for a site user. The “bright” pulsing colors create interaction and should be used in a deliberate and moderate manner (i.e. for buttons and interactive requests). on the other hand, blank or white spaces are important and very effective to give your site a fit and trendy look.
An image can say more than a thousand words, so selecting the right images for your site helps identify your brand and reach the target audience. If you do not have the right images in your hands, think about collecting a stock of images that can improve the look of your site. Also consider graphics, images, and videos because these can achieve much better communication than the best written text.
Navigation: It means the ability of people to move within your site easily. Some tactics can ensure the design of an easy navigation system in your site, namely the logical hierarchy on your page. Follow the method of impact bread crumbs and designing buttons. Also, follow the rule of “three clicks,” which means that the user should find the information he is looking for on your site in just three clicks.